Behavioral Analytics and Ecommerce

[Kristijntje]

As e-commerce technologies have evolved over the past decade, the understanding of the customer's behavior both online and offline has increased significantly. By integrating Web-tracking tools with other marketing systems, we determine the customer's demographic with relative ease. Understanding gender, location, income and other demographic factors provides important information on that customer's potential buying patterns. Similarly, past behavior on the Web site, including purchase history, browsing behaviors and other sites visited add to that important information....

New behavioral analytics products are emerging that attempt to derive a new understanding of e-commerce customers beyond the demographic and historical tracking described above. These products are mapping Web-based actions -- keyword searches, navigation paths, click-patterns -- to traditional human communication Improve customer service and productivity with Avaya Unified Communications. patterns. Behavioral scientists and psychologists are using this input and applying compute power such as fast artificial neural networks to understand the more human factors of the customer's behavior as they go through the buying process...

full article: http://ecommercetimes.com/story/Behavior...62061.html