Tips for Building a Search Keyword List

[mandy]

Keywords are the key to a successful search marketing campaign. Pick correctly and your ad will show up at the perfect moment, when a user is ready to learn more and is interested in what you have to offer. But how do you figure out which keywords are the right ones? Here are ten quick tips to get you started.

1. Be thorough
Search engine users don't just search specifically for your most popular products, or the ones that are currently on sale. As a result, your keyword list shouldn't focus exclusively on those words either. Make sure that every single offering on your site is represented within your keyword list so that users can find what they're really looking for.

2. Be descriptive
Users treat the search engines like giant Consumer Reports databases. They don't just search for "dishwasher," they search for "best dishwasher," "top-rated dishwasher," etc. ...

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