Keyword Marketing Mistakes

[mandy]

With adequate resources and/or the right connections, black hat flavored tricks and blatant use of highly popular yet unrelated keywords can serve to drive the occasional online traffic spike. However, is this good SEO practice? More importantly, is this effective marketing?

SEO is not just about getting found and SEO is not a means to an end within itself. Rather, it lives within a full marketing framework – a framework about more than just driving traffic, whether it be brick & mortar or online.

Marketing at its core ensures the right people find you for the right reasons. It’s about ensuring the strength your messaging deserves resonates throughout the language of each of your tactics whether they be marketing with social media, email or public relations...

full article: http://www.toprankblog.com/2007/09/onlin...e-traffic/