Fine Tuning Your Site Search To Increase Conversions

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Fine Tuning Your Site Search To Increase Conversions

06-06-2008, 08:22 AM,

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mandy Offline

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Fine Tuning Your Site Search To Increase Conversions

Quote:Site search is a conversation. It's a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the potential to be one of the most ROI-positive investments you'll make in your site.

Is your site search providing maximum return? To answer this question, you'll need to:

* Gain an understanding of why site search is unique among your Website features and why this matters.
* See if your site search is primed to help your visitor find, choose, and buy.
* Discover the metrics you need to evaluate your site-search's performance.
* Learn the most important questions to ask when shopping for a new site-search system.
...

full article: http://multichannelmerchant.com/webchann...arch-0601/

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