How to improve your website's on-site search

[mandy]

5 Ways to Improve Search on Your Site...

Area 1: No more taxonomy work...
Area 2: Help from your users...
Area 3: Help for your users...
Area 4: One-to-one targeting possibilities...
Area 5: Combine targeted content and advertising-- a win/win...

full article: http://imediaconnection.com/content/13485.asp

[mandy]

A related article:

Taxonomy is how retailers structure the data—particularly the products, product details and categories—that a site search application uses to return answers to a visitor’s query. “Many retailers can certainly do a better job with site search if they look at the meta-data that supports their engine,” Murphy says. “It’s easy to say, but sometimes hard to keep in mind: sticking to the fundamentals will improve site search performance.”

A good taxonomy that supports a site search application should contain sufficient product detail, which, in turn, supports parametric navigation and sorting and the filtering of products by attributes such as price. “Well-described meta-data improves parametric search,” says Murphy. “It’s easy to get caught up in a new tool when what’s more important is sticking to the basic blocking and tackling of organizing the information.” ...

full article: http://www.internetretailer.com/dailyNews.asp?id=24188