Tips on using Web Analytics to improve your Search Engine Marketing Campaigns

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Tips on using Web Analytics to improve your Search Engine Marketing Campaigns

05-14-2006, 10:14 AM,

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mandy Offline

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Tips on using Web Analytics to improve your Search Engine Marketing Campaigns

Quote:What would you do if you knew for a fact that 50 percent of all prospects who spend 10 minutes or more learning about your product line and view at least one of your competitive comparison charts go on to buy one of your products?

You would focus your marketing efforts to drive this kind of behavior, or at least make it easier for prospects to find this information, right? Well not only does Web analytics make this kind of insight possible, but it also helps you determine if such sales are profitable in the short term and the long term...

By analyzing search engine data that show what happened before people got to your site along with Web site data that tell you what these people then did on your site, you can better manage your keyword bidding, site optimization efforts, affiliate programs ...

full article: http://www.cio-today.com/story.xhtml?story_id=03200100CNQ8&page=1

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