Amazon at CA Catalyst

[mandy]

Amazon Strategies has a 2-part article on Amazon.com's presentation at CA Catalyst:

part 1: http://www.amazonstrategies.com/amazon-s...st-part-i/
part 2: http://www.amazonstrategies.com/internat...t-part-ii/

In response to an attendee question Sebastian made it clear that Amazon has no intention to jump back into the auction business: “We have history here, but we have no plans to do auctions at this point. We believe that the Amazon customer is looking for low price and a very fast & easy shopping experience. Auctions are more fun & interactive, and we’re not looking to provide that experience.” And nobody gasped at that — giving up this space to focus exclusively on the fixed-price, convenience shopper fits into the “do what you do best” category and was the right decision.

Amazon offers five products to online retailers: Amazon Selling (its bread + butter), Amazon WebStore, Fulfillment By Amazon, Amazon Product Ads and Amazon Enterprise. No mention of Drop Ship By Amazon or Corporate Buying which hints on “better hide these in the closet”. I am not sure where ClickRiver fits in — maybe it will be rolled into the Product Ads group / platform?