Moosejaw Becomes First Retailer to Accept PayPal in B&M Stores

[mandy]

Already selling through mobile phones as well as online and in stores, outdoor gear retailer Moosejaw Mountaineering launched two initiatives this week aimed at further blurring the lines between its selling channels. Customers can now use the digital payment service PayPal to pay in Moosejaw’s seven stores and the retailer has placed a kiosk in its Birmingham, MI, store so customers can read online customer reviews...

Recognizing that many of the college-age consumers it targets with its offbeat marketing campaigns pay with PayPal online and for mobile purchases, Moosejaw this week began accepting PayPal for payment in its stores, becoming the first retailer to do so, PayPal confirms. Once an order is rung up, the cashier provides the customer with the amount of the sale and the e-mail address of the store. If the customer can access the Internet through his phone he can log in to his PayPal Mobile account and e-mail the funds to the store; otherwise, he can initiate the payment through a text message,..

full article: http://www.internetretailer.com/dailyNews.asp?id=26132