Ecommerce Site Tuneup: Navigation, Design, Marketing, Usability

[mandy]

Tagline
The header is your chance to tell visitors what this website is about and why you are unique. It needs to be the first place people look. And be sure to create the tagline as html, not in an image. Search engine spiders ignore images, and a strong tagline that says what you are about and uses your primary keywords help search engines and people to classify your site.

This particular tagline "Educational Toys for Gifted Children," uses a primary keyword and states simply what visitors will find on the site. But it doesn't tell visitors why this site is unique. And I'm afraid the phrase "gifted children" will turn a good portion of visitors away. It really needs to be re-worked to include the unique selling proposition. For example:

"Hand-picked educational toys that enhance learning, development, and sense of play"...

full article: http://www.searchengineguide.com/jackie-...s-easy.php