Shopping Cart Design Tests - Changes to Button Color & Size Lift Results 44%

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Shopping Cart Design Tests - Changes to Button Color & Size Lift Results 44%

07-31-2007, 08:35 AM,

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mandy Offline

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Shopping Cart Design Tests - Changes to Button Color & Size Lift Results 44%

Quote:SUMMARY: Not much marketing data exists regarding color choices on Web sites. This is one reason why so many marketers go with trendy colors or gut feelings.

One office supply retailer wanted real answers, so they tested five specific color and button size design elements. The results didn't go as expected -- one change lifted conversions 44.11%.

full article: http://www.marketingsherpa.com/article.html?ident=30058

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