Tips for Maximizing the Long Tail

[mandy]

But how do you know if your tail is long enough or whether you’re getting as much out of it as you could?

We thought sharing some rules of thumb and benchmarks might be helpful.

One general rule is that you should have 5 to 10 keywords per sku on your site. If the skus are all in a few narrow categories that multiplier may be much lower: you might carry 100,000 different nuts and bolts, but find that 50,000 keywords gives you comprehensive coverage for the way people search for your products. You may carry only 500 one-of-a-kind items, and need 100,000 keywords to cover all the ways people might describe them...

full article: http://www.rimmkaufman.com/rkgblog/2008/...tail-keys/