Improving Your Yahoo! Quality Index Score

[mandy]

Quality Index, in the simplest sense, is Yahoo!’s relevancy measure of a sponsored search ad. Yahoo! assigns a Quality Index to each ad group and each text ad to determine your minimum bid and cost per click. While landing page quality and overall keyword competitiveness are factors in Yahoo!’s Quality Index, the most important factor is your ad’s click through rate (CTR). Here are some quick tips to improve your CTR and Yahoo! Quality Index:

Establish a market-to-message match. Use the primary keyword in each ad group in your text ads. Use the keyword in the title and at least once in the description to establish relevancy, and to make your ad stand out when a user searches for the exact query. This will lead to a higher CTR, which in turn will improve the Quality Index.

Test multiple ads in each ad group...

full article: http://www.practicalecommerce.com/articl...dex-Score/