Lawyer Sues Google For Showing His AdWords Ads on Parked Domains

[mandy]

Google on Friday was sued for fraud, business code violations, and unjust enrichment, claims arising from the company's alleged sale of low-quality ads.

In the parlance of online marketing, "low-quality ads" refers not to shrill infomercials but to ads that generate a poor response or show a poor conversion rate due to problems with placement, audience targeting, or related factors.

The class-action lawsuit was filed in U.S. District Court in San Jose, Calif., by lawyers from San Francisco-based Schubert Jonckheer Kolbe & Kralowec. The plaintiff is attorney Hal K. Levitte, who advertised his legal services though a Google AdWords pay-per-click campaign last year...

full article: http://www.informationweek.com/news/inte...=209100234

[FiberGuy]

UGH - I don't blame them.  Parked domains are a scourge of the internet and should die, die, die!

[accentnepal]

It actually takes longer for a browser to return a "page not found" message than it does to return a parked page. Try it.

I wonder how he plans to prove the ads were of lesser quality? Parking advocates claim that their ads convert better than search engine placed ads because those who type in a domain are more motivated to buy.

[mandy]

The conversion rates, and clickthrough rates, on parked pages couldn't be any worse than they are for ads shown on forums.  TT has a 0.02% click through rate on 3.8 million ad impressions over the past 3 years.

edit: for the curious, this forum has averaged about $12 monthly from ad revenues since it launched.

[jezebel]

http://forums.searchenginewatch.com/show...hp?t=19996

I've used the Content Network for many years, and it performs well, with Parked Domains being one of the best performing segments.

For me conversion rate looks like this (from best to worst)...

Google paid search
Google network paid search
Content network error page ads
Content network parked domains
Content network (general) <<