Testimonials Optimization Tips

[mandy]

Are your testimonials properly optimized?

Probably not. Our research indicates that most sites don't use credibility indicators to their full advantage. You've probably noticed the same thing when your marketing cap is off and you're visiting sites as a hunter or browser (or howser?) in your free time.

When you're the customer, do you trust that long list of rosy, anonymous quotes over in the sidebar, or filling a whole page of its own? Does that type of testimonial influence you positively, or make you more skeptical? How do text quotes compare to video and audio clips or a customer rating system? What kind of lift can your conversion rate get from a review or award from a known brand, like PC Magazine? ...

full article: http://www.marketingexperimentsblog.com/...-15-08.php

webinar: Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions.
http://www.marketingexperiments.com/imag...layer.html