Traffic Analysis: How to Measure Website Engagement

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Traffic Analysis: How to Measure Website Engagement

07-19-2008, 10:10 AM, (This post was last modified: 07-19-2008, 10:13 AM by mandy.)

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mandy Offline

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Traffic Analysis: How to Measure Website Engagement

Quote:SUMMARY: Your website can attract plenty of visitors, but how long do they stay and how many get truly engaged? There is a way to know.

We talked to a Web analytics expert who measures visitor engagement and calculates a score you can use to segment your audience and measure the impact of a campaign. Find out which factors matter, which don't, and how to get started...

full article: http://www.marketingsherpa.com/article.html?ident=30706

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