Web Analytics: Customer Engagement Explained

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Web Analytics: Customer Engagement Explained

03-19-2007, 11:46 AM,

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Kristijntje Offline

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Web Analytics: Customer Engagement Explained

Quote:ComScore Media Metrix debuted a new suite of metrics for measuring consumer activity at online properties, measuring visits that correspond to engagement.

The visits metric is defined as the number of times a unique visitor accesses content within a Web entity with breaks of at least 30 minutes between access . The metric measures how often a visitor views content.

The metrics are categorized by those that measure total visits, average minutes per visit, average visits per visitor, and average visits per usage day...

full article: http://www.dmnews.com/cms/dm-news/e-commerce/40423.html

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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