Omniture Launches Site Search Analytics Product

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Omniture Launches Site Search Analytics Product

09-16-2008, 11:52 AM,

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mandy Offline

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Omniture Launches Site Search Analytics Product

Quote:Omniture Inc. announced today a new product called SiteSearch that allows retailers to use analytics to guide consumers to best-selling items and the most relevant content, and provides reports on site search activity...

Omniture says its SiteSearch product can rank search results based on any metric a web site operator chooses, such as most requested pages or best-selling items. It also can feed data into SiteCatalyst to provide detailed reports on search activity, such as most popular search terms and failed searches.

"Analytics-driven site search is more effective for online businesses because it achieves targeted results based on real data,"...

full article: http://www.internetretailer.com/dailyNews.asp?id=27787

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