5 Web Analytics Metrics Demystified for Ecommerce Site Owners

[Kristijntje]

We asked Avinash Kaushik, author of "Web Analytics: An Hour A Day" and the highly revered analytics blog, Occam's Razor to provide us with some tips for beginners. Kaushik, who also happens to be the Analytics Evangelist for Google, agrees that interpreting site data can be overwhelming, but said there are five simple things Web shop owners can do — without absolutely any knowledge of analytics — that will provide instant benefits. These include helping you prioritize your paid and organic search marketing efforts, improving design and marketing by seeing exactly how many clicks each link on your site gets, flagging in on choke points in your selling cycle and identifying problem product pages, among others.

"I think of these five steps as a sort of primer on analytics, and it can be done using any type of program," said Kaushik with a chuckle, "The goal is to make money, and if you spend 15 minutes on each one of these steps, you will see results. I like to quote Deng Xiaoping, 'To get rich is glorious.'

"First, we need to look at the basic numbers, what's coming in to the site, next you figure out where people are coming from, because as e-commerce vendors, acquisition is important, you want to know if you're getting the right kind of people to show up, and that's determined by where they come from...

full article: http://www.ecommerce-guide.com/solutions...hp/3772496