Six "Don'ts" for Online Video

[mandy]

Six "Don'ts" for Online Video

  1. Don't Produce Work in a Vacuum
      If you generate videos for your site without checking in with the viewers about what they want to see, then you're working in a vacuum. Get some feedback: Institute comments, forums, and feedback links, and listen to what your viewers tell you. If you have a registration system, query your registered users occasionally and see what they're interested in. You'll get great content suggestions and your numbers will go up.

  2. Don't Neglect Content Areas
      Not every content area of your site will be equally popular, but that doesn't mean you should neglect the less popular areas or drop them entirely. Harvey said that on WebRidesTV videos about car races and how-to videos are far more popular than shop tour videos, but shop tours are still an important part of the site. His team produces those videos less often that the more popular categories, but they do produce them. Shop tours might not be popular with the larger audience, but they're popular with a certain segment, and that makes them worth continuing...

full article: http://www.ecommerce-guide.com/news/tren...hp/3759871

[Monalisa]

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[*]Keep your Internet video ads or clips short. People are busy, and long videos will lose viewers-even if they're interested, they might not have the time for long ads. Anything longer than two minutes must be riveting.
[*]Graphics serve a two-fold purpose. They flash facts or images into your viewer's memory that will keep him thinking about your product. They also break up shots of the speaker for a creative flow during the video.
[*]Music or sound effects must be appropriate to your target audience's preference. If you're trying to hook the older baby boomers, rap music isn't the right approach! Also, pay close attention to modulation and clarity. Annoying sound levels will lose viewers
[*]Lighting is one of the most important aspects of making videos. Avoid fluorescent lighting. Use soft white lighting and you don't need to pay a lot. In fact home depot has a lighting kit that works perfectly. Use the several lights in front and a very soft light in back for your background light. This is one area that will take some experimenting on your part. So plan to spend a few hours shooting some test scenes and adjust the lighting as needed.
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