Six "Don'ts" for Online Video
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07-24-2008, 11:09 AM,
Post: #1
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Six "Don'ts" for Online Video
Quote:Six "Don'ts" for Online Video full article: http://www.ecommerce-guide.com/news/tren...hp/3759871 |
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01-29-2009, 04:46 AM,
Post: #2
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tips for online videos
[list type=decimal]
[*]Keep your Internet video ads or clips short. People are busy, and long videos will lose viewers-even if they're interested, they might not have the time for long ads. Anything longer than two minutes must be riveting. [*]Graphics serve a two-fold purpose. They flash facts or images into your viewer's memory that will keep him thinking about your product. They also break up shots of the speaker for a creative flow during the video. [*]Music or sound effects must be appropriate to your target audience's preference. If you're trying to hook the older baby boomers, rap music isn't the right approach! Also, pay close attention to modulation and clarity. Annoying sound levels will lose viewers [*]Lighting is one of the most important aspects of making videos. Avoid fluorescent lighting. Use soft white lighting and you don't need to pay a lot. In fact home depot has a lighting kit that works perfectly. Use the several lights in front and a very soft light in back for your background light. This is one area that will take some experimenting on your part. So plan to spend a few hours shooting some test scenes and adjust the lighting as needed. [/list] |
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