How to Combat Negative Brand Influences Caused By Complaint Sites

[mandy]

Of course, the best way to battle online complaints is via not making mistakes and through good reputation management, responding to complaints in a personal manner from management, and not from a boilerplate response….

But as search marketers, these complaints sites are a pest to the performance of our clients, and with a good amount of them being either shakedown artists or complaints initiated by competition; we want to annihilate them from the front page of Google results (or from above the fold).

As long as TV and offline advertising campaigns are driving Google searches for brand names, those complaint sites, if they rank, are taking money and revenue from your ad campaign. And as search marketers, I’d like to ask readers to comment on ways to battle complaint site listings or more importantly, how to secure a company’s brand image in the search results...

full article and comments: http://www.searchenginejournal.com/how-t...sion/7360/