Shopping Cart Checkout Page Wording: "Voucher Code" vs "Coupon Code"

[mandy]

I noticed the other day that CustomInk uses the terms “voucher code” on their checkout rather than the more typical “coupon code”.

This is a subtle language issue, and is likely too small to prove via formal A/B testing, but I think CustomInk is on to something important.

As a consumer, when I see “coupon code” smack dab in the middle of checkout, I feel obligated to break flow and open a new Firefox tab to google “retailer.com coupon” to see if I can save some money...

full article: http://www.rimmkaufman.com/rkgblog/2008/...-language/