Weak Economy to Hit Back to School Spending, Product Mix Changes

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Weak Economy to Hit Back to School Spending, Product Mix Changes

08-23-2008, 10:39 AM,

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mandy Offline

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Weak Economy to Hit Back to School Spending, Product Mix Changes

Quote: Parents are cutting back on spending during this back-to-school season, but less so on clothing than on school supplies, computers and electronics, according to a survey by online price comparison site PriceGrabber.com.

41% of the online consumers with school-age children say they will cut back on spending this year because of the weak economy. But the cutbacks will not be across the board.

57% of parents say they will spend the most on clothing this year, versus 44% in PriceGrabbers survey last year. But only 19% say electronics and computer-related equipment will take up the biggest part of their budget compared with 23% last year, and 18% say school supplies, versus 22% last year...

full article: http://www.internetretailer.com/dailyNews.asp?id=27536

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