Ecommerce Gender Gap: Men Plan to Spend More Online This Fall Than Women

[mandy]

A clear gender gap emerges in a new survey of the spending plans of online consumers. Men are more comfortable shopping online than women and plan to spend more in the next three months. Women are more concerned about the economy and about identity theft...

91% of the 1,608 online consumers surveyed this month plan to make a purchase online in the next three months. 14% plan to spend less than $50, 17% $50 to less than $100, 23% $100 to less than $250, 18% $250 to less than $500, 12% $500 to less than $1,000, 4% $1,000 to less than $2,000, and 3% more than $2,000. The question asked consumers to consider all online purchases, including airline tickets.

The big spenders are mostly men...

full article: http://www.internetretailer.com/dailyNews.asp?id=27566