Shop.org Annual Summit September 15-17 2008

[mandy]

Shop.org Annual Summit September 15-17 2008
Mandalay Bay Resort and Casino
Las Vegas, Nevada

conference homepage: http://www.shop.org/web/summit08
agenda: http://www.shop.org/web/summit08/agenda
speakers: http://www.shop.org/web/summit08/speakers
10 reasons to attend: http://www.shop.org/web/summit08/top10

[mandy]

The Shop.org blog has a recap of some of the speeches from the summit including: : A Retailer’s POV on Social Media, New web concepts that earn a “thumbs up”, Marketing ideas you wish you had thought of, Social Media: The Critics Weigh In on the Wet Seal Runway, and Yes, You Can Make More Money Next Week – Here’s How.  The "yes you can" blog article has 30 tips on ways to increase sales and conversions.
http://blog.shop.org/category/2008-shopo...al-summit/

[mandy]

The "yes you can" blog article has 30 tips on ways to increase sales and conversions.
http://blog.shop.org/cate...08-shoporg-annual-summit/

A related article:
Nineteen Online Marketing Steps for (Almost) Instant Success
http://www.ecommerce-guide.com/solutions...hp/3780161

Seven Tips for Increasing Sales, Reducing Turn-Over...

   1. Remind Customers about What They Already Want: Send a monthly e-mail of their 'abandoned products' and introduce cross-sell items, as well as use their shopping car as a default wish list.

   2. Spread the Love: Thank customers for spreading the word with a 'your friend has received your e-mail' note. Personalize the experience for the customer and introduce a new offer.

   3. Mix and Match with Precision: Use the 'thank you for your order' confirmation e-mail as a cross-selling vehicle. If 60 percent of the people who have bought X sweater have also purchased Y scarf, send an advertisement for the scarf to everyone who has bought the sweater.

   4. Build Your Brand: Leverage the 'under the fold' portion of the e-mail. Educate customers about products by including a 'style guide,' or descriptions on how to use or accessorize...