10 Tips to Improve Ad Quality Score

[mandy]

The Top 10 Tips for Efficiently Working With and Improving Quality Score

  1. Work on improving the quality score of keywords in your campaigns with the highest minimum bids. To identify the best keywords to work on go to AdWords reporting and run reports of the minimum bids and drop them into Excel then sort the list by price. The highest minimum bids are where quality score should be worked on to save money in the shortest order.

  2. Brian Geddes of bg Theory LLC offers a handy quick reference chart that shows which of the major quality score factors affect the different quality score types.

  3. In Google viewing your quality score can be done by un-hiding the quality score column via the "customize columns" menu found in the campaign information pane in Google AdWords. (Campaign Management à Campaign Summary à Campaign #1)...

full article: http://www.searchengineguide.com/ross-du...an-jos.php