Microsoft adCenter: Using the Analytics Path Report to Analyze Visitor Behavior

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Microsoft adCenter: Using the Analytics Path Report to Analyze Visitor Behavior

09-21-2008, 10:21 AM,

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mandy Offline

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Microsoft adCenter: Using the Analytics Path Report to Analyze Visitor Behavior

Quote:Today, were continuing our deep dive into features released in our recent Beta refresh.

We've touched previously on The Dashboard, The Treemap Report and The Entry & Exit Page Report and continue the reporting theme by talking about the adCenter Analytics Path report.

Most analytics reports tell you about the visitors to individual pages of your web site. By contrast, the Path report shows you how visitors actually navigate through your site, from page to page. This information can be very valuable in understanding user behavior and identifying problem pages...

full article: http://adcentercommunity.com/blogs/analy...eport.aspx

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