Best Practices for Microsoft AdCenter Content Ads

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Best Practices for Microsoft AdCenter Content Ads

08-06-2008, 01:18 PM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Best Practices for Microsoft AdCenter Content Ads

Quote:Microsoft Content Ads Beta, available in the U.S., places content-targeted advertisements on relevant web pages across the Microsoft network and partner sites including WSJ.com, Barrons.com, FOX Sports, MSN Entertainment, MensHealth.com, RunnersWorld.com, and more. Participating in Content Ads could increase your adCenter impressions and clicks; here are some best practices to make the most of your Content Ads campaigns.

1. Customize your ad copy for contextual advertising

Keep in mind users will not be typing in search queries when they see contextual advertising, so some of the benefits with dynamic text insertion will not apply. Try having fixed ad copy, or using something less customized for your ads for content. The consumer may not be as far along in the buying process so it is important to also use competitive differentiation and be as persuasive as possible. Remember you are competing for user attention in the content space amongst articles, navigation elements, display and banner ads. So be compelling!

2. Use high volume keywords...

full article: http://adcentercommunity.com/blogs/adver...t-Ads.aspx

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Microsoft adCenter: Using the Analytics Path Report to Analyze Visitor Behavior	mandy	0	2,741	09-21-2008, 10:21 AM Last Post: mandy
	Paid Search: AdCenter Holiday Campaign Strategies	mandy	0	3,014	11-19-2007, 12:29 PM Last Post: mandy
	Microsoft adCenter releases new ad ranking algorithm	mandy	0	2,885	10-03-2007, 12:56 PM Last Post: mandy
	MSN AdCenter Upgrade Adds Negative Keywords feature	mandy	0	2,635	07-17-2007, 12:41 PM Last Post: mandy
	MSN AdCenter vs Yahoo Panama	mandy	0	2,720	06-07-2007, 10:47 AM Last Post: mandy
	Microsoft using personal data of 263M Hotmail users to target ads	mandy	2	3,457	12-29-2006, 07:19 PM Last Post: BellisimaJ.
	Groups call for FTC Investigation into Microsoft AdCenter's use of Customer Data	mandy	0	2,707	11-02-2006, 09:43 AM Last Post: mandy
	A Guide to MSN for Advertisers: AdCenter, Search, Ecommerce, Email, IM	mandy	0	2,945	06-26-2006, 09:30 AM Last Post: mandy
	MSN AdCenter Makes Official Debut in US, Takes Aim at Google AdWords, Yahoo	mandy	3	4,152	05-08-2006, 05:22 PM Last Post: jezebel
	MSN AdCenter Doesn't Do Firefox or Safari	regic	6	5,390	03-09-2006, 04:44 AM Last Post: bargainbloodhound

Forum Jump:

Users browsing this thread: 1 Guest(s)