Best Practices for Microsoft AdCenter Content Ads

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Best Practices for Microsoft AdCenter Content Ads

08-06-2008, 01:18 PM,

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mandy Offline

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Best Practices for Microsoft AdCenter Content Ads

Quote:Microsoft Content Ads Beta, available in the U.S., places content-targeted advertisements on relevant web pages across the Microsoft network and partner sites including WSJ.com, Barrons.com, FOX Sports, MSN Entertainment, MensHealth.com, RunnersWorld.com, and more. Participating in Content Ads could increase your adCenter impressions and clicks; here are some best practices to make the most of your Content Ads campaigns.

1. Customize your ad copy for contextual advertising

Keep in mind users will not be typing in search queries when they see contextual advertising, so some of the benefits with dynamic text insertion will not apply. Try having fixed ad copy, or using something less customized for your ads for content. The consumer may not be as far along in the buying process so it is important to also use competitive differentiation and be as persuasive as possible. Remember you are competing for user attention in the content space amongst articles, navigation elements, display and banner ads. So be compelling!

2. Use high volume keywords...

full article: http://adcentercommunity.com/blogs/adver...t-Ads.aspx

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