Top 10 Corporate Blog Mistakes & How to Avoid Them

[mandy]

SUMMARY: Managing a corporate blog isn't easy. So, we talked to Christopher Barger, manager of GM's FastLane, considered one of the more successful corporate blogs out there. He provided the top 10 blogging mistakes and how to avoid them. You might be surprised by what he says.

Mistake #1. Treating the blog like a channel for corporate messaging

Barger says that the greatest value of a blog is in the dialogue with readers. Successful blog posts generate reader comments. And readers generally don’t respond well to corporate messaging.

“If all you’re doing is restating a press release in first person or giving them news they can already get somewhere else, you’ve given them nothing,” Barger says...

full article: http://www.marketingsherpa.com/article.php?ident=30837