Survey on Women Bloggers and Blog Readers

[mandy]

Women Would Sacrifice Almost Anything But Chocolate For Blogging
A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.

68% of this BlogHer community is concentrated in the 25 to 41 age group (the GenXr's), compared to 42% for the general blogging population. Together, the Millienials and the Matures account for only about 10% of this community. Two thirds have completed college, and 46% earn over $75,000 compared to only 25% of the general community...

full article: http://publications.mediapost.com/?fusea...leHomePage&art_aid=82233

Ecommerce findings of the survey:

57% of women who read blogs say blogs influenced purchasing decisions

29% of women who read blogs have decided to make a purchase based on information they’ve read on a blog and 28% decided not to make a purchase based on what they read, according to a new study. The results speak to the growing influence of social media on consumers...

full article: http://www.internetretailer.com/dailyNews.asp?id=26377