eBay and Amazom Listings' SERPS lose ground

[mandy]

Without having historic data, it's difficult to make sweeping statements about how eBay exposure may have changed on Google over time, though anecdotally it appears it has decreased. However, it also appears that both eBay and Amazon face challenges in getting high rankings on Google searches.

The lesson here for sellers is that going multi-channel can be helpful not just for reaching buyers directly on various marketplaces, but to increase the chances of appearing on Google search results. Even if you have done well in natural search on Google, the search engine can (and does) change its search algorithms over time, leaving you vulnerable if you count on one site for search-engine exposure.

Like the eBay Store owner Aero Tech Designs, merchants should consider developing their own website. Even if it doesn't have a shopping cart, sellers can fill it with content that is helpful to shoppers and indicate where they sell online - and it could help increase exposure on search engines like Google...

full article: http://www.auctionbytes.com/cab/abn/y08/m09/i25/s01

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