Tips to Improve Usability and Conversions

[mandy]

When developing a website, it's important to have clear goals and stick to these throughout the development process. According to Matt, most sites suffer from the "Alice in Wonderland School of Web Design" where their development teams have no goals and follow whatever rabbit trail looks good at the time.

Six quick tips for keeping your visitor's attention:

      1. Make your web site about the visitor's needs
      2. Rewrite for the web
      3. Anticipate objections
      4. Tell your visitors what YOU do
      5. Tell your visitors what THEY should do
      6. Show a little CHARACTER

full article: http://www.searchengineguide.com/scott-a...eashed.php