Ecommerce: Holiday 2008 Consumer Trends

[mandy]

How will the uncertain economy affect consumer spending this holiday season?

Today’s post is a roundup of recent consumer research and forecasts on how much consumers expect to spend, what they’re looking for and where they plan to get it. It’s interesting but not surprising how some results really vary and even contradict each other (e.g. gift cards are hot, gift cards are not).

This research can’t make decisions for you but it might help you think through your customer segments (and personas) and consider how different types of consumers (what motivates them in a tough economy) experience your site/email offers and messaging...

full article: http://www.getelastic.com/holiday-2008-c...d-roundup/