Gift Card Predictions Holiday 2008

[mandy]

Gift Card Predictions 2008

    * Overall, consumers will spend about 5% less on gift cards in Holiday 2008 compared to last year
    * Consumers will shift spending towards more practical gift cards - gas, groceries and restaurants
    * Restaurant cards are expected to outsell other categories
    * Most desired by gift recipients will continue to be pre-paid bank cards like Visa, American Express and Master Card, as they were in ‘07
    * 24% of consumers plan to increase spending on gift cards over last year, teenage and post-college shoppers are most likely to spend more
    * 13-24 year olds will proportionately spend more on gift cards (least discretionary income) and will receive about 40% of all gift cards
    * Approximately 50% would consider purchasing a gift card from a retailer if it comes with an additional coupon/discount for them
    * Gift card sales through grocery, drug stores, banks and other “outside locations” is expected to grow 30% over last year

full article: http://www.getelastic.com/holiday-gift-cards-200/