Holiday Shoppers Wish List: Free Shipping, No Hassle Returns, Free Gift Wrapping

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Holiday Shoppers Wish List: Free Shipping, No Hassle Returns, Free Gift Wrapping

11-18-2006, 09:55 AM,

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mandy Offline

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Holiday Shoppers Wish List: Free Shipping, No Hassle Returns, Free Gift Wrapping

Quote:If you want to attract gaggles of gift-givers to your site, remember these three words: Offer free shipping.

Online holiday-gift shoppers overwhelmingly consider free shipping an important enticement in making purchases, with discounts and free return policies also key considerations, according to a survey released yesterday by Yahoo! Small Business and Harris Interactive.

Ninety percent of participants in the survey said free shipping would draw them to a site, followed by online discounts (69 percent), free or "no-hassle" return policies, (64 percent), free gift wrapping (27 percent) and finally gift certificates (24 percent).

Some of the results echo what we've seen in recent studies nearly a third of holiday shoppers said that they would do half or more of their holiday shopping online, and that they expect secure check-out and sites that are easy to navigate...

full article: http://www.ecommerce-guide.com/news/rese...hp/3644481

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