Aggressive Marketing, Convenience Drive Growth of Holiday Gift Cards

[mandy]

Gift cards for the holidays have become both more desired this year and easier to give. Cards have become the third-most-requested holiday gift, behind media items (books, DVDs, video games and the like) and apparel, says the National Retail Federation (NRF).

Gift card sales are expected to advance 7 percent to US$18.5 billion this holiday season vs. a 6 percent projected gain in overall holiday spending, according to NRF research. Consumers will spend an average of $88.03 on gift cards this year, or about 16 percent of their holiday gift budgets.

full article: http://www.ecommercetimes.com/story/SHyS...ards.xhtml

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