NikeStore Redesign A Textbook Example of What Not To Do When Designing Your Site

[mandy]

NikeStore.com last month redesigned its site, improving navigation and zoom and offering more robust reviewing features. But one web site performance expert says the site’s extensive content—both pre-existing and new—may hurt the user experience.

“The first thing I noticed at the site was that the home page was almost 1.5 megabytes in size, almost the equivalent of downloading a short song,”...

NikeStore.com’s home page features 96 separate elements...

Several trips to NikeStore.com yesterday resulted in sporadic home page load times, ranging from less than two seconds to more than 20 seconds. White says many consumers will leave a page if it takes more than six seconds to load...

full article: http://www.internetretailer.com/dailyNews.asp?id=28460

[amy]

The Nike page loaded quickly for me. :twistedevil: