Attitudinal Marketing: How Emotions Drive Customer Choices
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11-24-2008, 10:18 AM,
Post: #1
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Attitudinal Marketing: How Emotions Drive Customer Choices
Quote:Knowing the emotions that drive customer decisions is key to anticipating what purchasing decisions they'll make, writes Adam Edmunds, CEO of Allegiance. Tools exist that can help marketers figure out their customers' motivations... full article: http://ecommercetimes.com/story/Digging-...65251.html |
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