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TulipTools Internet Business Owners and Online Sellers Community › Advertising, Affiliates, and Marketing › Advertising, Affiliates, and Marketing Discussion › Advertising and Marketing Your Product, Service, or Web Site › Other Online Advertising and Marketing Techniques v
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Ways to use ad networks to drive brand marketing results

  
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Ways to use ad networks to drive brand marketing results
04-17-2006, 09:26 AM, (This post was last modified: 04-17-2006, 09:32 AM by Kristijntje.)
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Ways to use ad networks to drive brand marketing results
Quote:An increasingly fragmented online audience has led brand advertisers to look for additional methods to reach their customers and ad networks are stepping up to the challenge. The following five reasons explain this shift in attitude (and brand budgets) toward ad networks...

1. Complement your reach...
2. Reduce frequency waste...
3. Optimize to brand metrics...
4. Scale your custom solutions...
5. Leverage efficiencies...

full article: http://www.imediaconnection.com/content/9096.asp

related topics:
Ad Networks Crib Sheet
http://community.tuliptools.com/index.ph...312.0.html
Al draagt een aap een gouden ring, het is en blijft een lelijk ding
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