6 Holiday Sales Tips

[mandy]

Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. And many consumers worried about economic conditions save time and money by purchasing their gifts online, rather than traveling to a traditional brick and mortar location. Despite this, some retailers may still be having trouble coaxing online shoppers through virtual checkout lines. But knowing when consumers are ready to buy makes it easier for retailers to do just that. To turn your browser into cold hard cash, consider these tips...

2. Holiday Keyword Phrases—Consumers often search for holiday specific items. For example, a consumer may go online looking for “Chanukah candles.” A candle retailer should use holiday specific keyword terms, such as “Chanukah candles,” and “Christmas candles” in their pay-per-click campaign. Remember that pay-per-click advertising offers great flexibility, allowing quick changes to ensure better targeting...

4. Catalog Requests—Retailers should have catalogs, brochures and other buying information easily accessible to online shoppers. Catalog requests don’t always mean a sale, though customers expect the information to help in their buying decision. These requests also help retailers get valuable e-mail addresses...

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