10 Holiday Tips for Etailers

[mandy]

Ten Web Shop Prep Tips for the Holidays...

1. Make sure your customers can find you. Eighty percent of shopping trips start with the search box, and that percentage increases during the holidays. Look through your search logs from last November forward to identify ways to improve site search effectiveness. Typical fixes include:

    * Adding to synonym/hypernym (for example, "musical instrument" is a hypernym of "guitar" because musical instruments include guitars) dictionaries;
    * Enhancing product descriptions (adding relevant keywords);
    * Expanding product assortment (consider adding product lines that customers seem to want but you don't yet carry in time for the holidays)...

3. Set your product catalog. Pay particular attention to catalog readiness for cross-selling and up-selling opportunities, product related promotions and product categorization for easy navigation. Make sure products are easy to find by adding proper keywords for search results. Also, make sure you have the capability to cross-merchandise products in different categories — during the holidays, you'll want to present a given product in both its "home" category (e.g. men's shirts) and also theme, event or occasion-based categories such as "Gifts for Dad," "Pre-Thanksgiving Sale," "Hot Gift Ideas," etc...

full article: http://www.ecommerce-guide.com/solutions...hp/3768321