Valentine's Day Marketing Tips for Etailers

[mandy]

Create a Special Valentine's Day Product or Service

Another great way to get some Valentine's Day love is to create a special Valentine's Day product or service, or more than one — and promote them on your site as well as on complementary sites, via e-mail, and social media sites.  That's what RealMemories.com, an online custom frame shop, is doing. In honor of Valentine's Day, the company created a special heart-shaped mat, which it is featuring on its home page and promoting via e-mail (along with other Valentine's Day products).

Similarly, custom card and movie site Thank you. I love you. created special Valentine's Day customizable cards and movies, which it is featuring on its home page and are the subject of its new Valentine's Day email campaign.

Don't Forget That Aspiring Cupids Love Coupons

And there are always those Valentine's Day e-coupons, which many e-tailers are using to reward existing customers or attract new customers to their sites...

full article: http://www.ecommerce-guide.com/solutions..._3798501_2