Valentine's Day Ecommerce Shopping Studies: Christmas in February

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Valentine's Day Ecommerce Shopping Studies: Christmas in February

02-16-2007, 10:38 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Valentine's Day Ecommerce Shopping Studies: Christmas in February

Quote: Valentines Day online shopping doesnt get anywhere near the attention from researchers and media as the Nov. 1-Dec. 24 holiday shopping season. Its a shopping period, though, that should not be slighted: Feb. 1-Feb. 14 is like a mini-Christmas shopping season, an especially sweet one for online flowers, candy, jewelry, gifts and cards merchants...

This year Valentines Day e-commerce site traffic peaked Feb. 12, conversion rates Feb. 5 and online sales volume Feb. 6...

The study also shows Cupid is not striking well on weekends: Weekend dips in traffic, conversion rates and sales likely are caused by greater broadband adoption at work vs. home, consumers wanting to keep purchases secret from sweethearts, and increased bricks-and-mortar store shopping on Saturdays and Sundays...

full article: http://www.internetretailer.com/dailyNews.asp?id=21454

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	No sleep till Christmas.	sneakymagenta	36	18,867	05-13-2014, 05:56 PM Last Post: port12345
	Valentine's Day Marketing Tips for Etailers	mandy	0	2,314	01-27-2009, 10:15 AM Last Post: mandy
	Paid Search: Clicks, Christmas, and Conversions	mandy	0	2,113	10-30-2008, 10:23 AM Last Post: mandy
	Father's Day Online Shopping Trends	mandy	0	1,856	05-31-2008, 09:23 AM Last Post: mandy
	Valentine's Day: Men Are More Likely to Buy V-Day Gifts On The Net	mandy	0	1,983	02-12-2008, 10:25 AM Last Post: mandy
	Ecommerce Holiday Shopping 2007: More Sofas and Less Jewelry	mandy	0	1,856	12-24-2007, 11:01 AM Last Post: mandy
	Labor Day: The Start of the Ecommerce Holiday Email Marketing Season	mandy	0	1,778	09-01-2007, 10:20 AM Last Post: mandy
	Mother's Day Advertising: Mom-friendly Comparison Shopping Engines	mandy	0	1,895	05-05-2007, 08:14 AM Last Post: mandy
	Men are more likely than women to shop online for Valentine’s Men spend 72% more	mandy	4	2,950	02-09-2006, 05:23 PM Last Post: amy
	Holiday Crush Redux: E-Tailers Fall in Love With Valentine's Day	mandy	0	1,776	02-03-2006, 09:32 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)