Holiday Crush Redux: E-Tailers Fall in Love With Valentine's Day

[mandy]

With the frenzy of the November-December holiday crush still ringing in their ears, many merchants may be tempted to schedule vacations for late January and early February. Those that do so may be missing out on the chance to cash in on what could be the second busiest holiday season of the year -- Valentine's Day.

...Valentine's Day sales typically occupy a smaller window, with many taking place at the last minute.

Merchants who successfully capture the most sales possible use the same techniques and tactics as during the holiday season, he added, buying focused search terms, creating gift-buying guides and working to keep customers informed of inventory updates, shipping promotions and other changes.

full article: http://ecommercetimes.com/story/J1Gvbxym...-Day.xhtml