E-Tailers Try New Holiday Tricks

[mandy]

It's not only a merry Christmas on the Web this year, it's also an innovative one. Forrester Research Inc. (FORR ) says online retail sales this holiday will surge 25%, to $18 billion. The increasingly strong profitability of Net commerce is giving retailers the chance to experiment with a stockingful of new sales and marketing tactics. They're tapping into technologies such as blogs, social networking, and wireless phones to draw shoppers to their sites.

Perhaps the biggest potential lies in ventures that want to tie e-commerce to local commerce, which still accounts for about 95% of retail sales. Drawing most of the attention is Google Base...Already, 14.5 million products are listed on Google Base.

full article: http://www.businessweek.com/magazine/con...963120.htm

[valleygirl]

They're tapping into technologies such as blogs, social networking, and wireless phones to draw shoppers to their sites.

2 of 3 a blog and myspace.com .