8 Holiday Merchandising Tips for E-tailers

[Kristijntje]

"Gift-savvy Merchandising Top Eight Tips."

1. Build A Service Culture
Recent research shows consumers do not want any roadblocks in their online shopping experiences. Ensure your 800 number is prominent, your customer service hours are visible and your personnel are trained to handle the unusual situations that almost always occur. Email queries must be answered within 48 hours (though 24 hours is optimal and in keeping with the e-tailing group's 23.79 hour benchmark). Train temporary customer service reps on both product and order questions to ensure your brand puts its best foot forward. Should you delve into live chat, it should be tested and regarded as of equal importance as any phone call so that chat does not result in brand degradation. Shop your own store to ensure each of these targets is achieved. This will ensure you are not blindsided with customer complaints...

full article: http://www.practicalecommerce.com/articl...idays-Now/