Tips and techniques for cashing in on the 2007 holiday season

[mandy]

Product Page Essentials
Freedman also recommended having comprehensive product pages. "Fifty-two percent of online shoppers say they spend six minutes on a product page," said Freedman, "so it's essential to have information that's engaging and comprehensive."

To be competitive, Freedman said, e-tailers should offer the following on a product page, and cited the percentage in the survey who did so: 98 sites, or 31 percent, offered conditional free shipping on certain products; 32 percent offered rebates while 38 percent included ratings/reviews and 90 percent of product pages featured up-sell and cross-sell merchandising.

Other essential elements of a product page include special offers and deals that are grouped and highlighted, links to deferred financing and tabbed navigation to product details and recommended items...

full article: http://www.ecommerce-guide.com/solutions...hp/3697646