Duplicate Content and Optimizing Product Pages for Color

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Duplicate Content and Optimizing Product Pages for Color

01-03-2009, 09:12 AM,

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mandy Offline

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Duplicate Content and Optimizing Product Pages for Color

Quote:Colors are search modifiers that can bring a lot of long-tail traffic. When someone searches for a particular product and color, it often indicates someone is close to a purchase, or at least further along the sale-trail than one who goes broad.

But you cant create a separate product page and URL for each color because thats duplicate content, and duplicate content is the worst of sins, right? Thats what I thought until I started testing it - and it turned everything my momma ever told me about duplicate content on its head...

full article: http://www.getelastic.com/are-color-prod...e-content/

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