Basics of of Optimizing Individual Web Pages for Organic Search Results

[Kristijntje]

This is a "back to the basics" type of entry as I wanted to deal with the fundamental elements that are involved in optimizing individual web pages, giving them a better chance to position well in the organic search results of engines such as Google, Yahoo, MSN and Ask. While each page of one's site should be a candidate in targeting various phrases relevant to your business model, the fundamental elements of those pages that can be optimized always remain the same.

Before we get to those elements, a couple of preliminary steps that are just as important if not more so then the optimization effort itself. So what is the very first step? Keyword research! Without thorough keyword research, you could be targeting phrases that are entirely wrong for your business model as well as phrases that no one is actually searching for...

full article: http://www.searchrank.com/blog/2006/04/f...g_a_w.html